Mike has become a popular spokesman
in the marketing realm, partnering with a number of prominent companies currently and in the past, including: The Pepsi-Cola Company, Reebok International, Armani USA,
Cingular Wireless, Easton Sports, and General Mills. He was named “one of
America’s 100 most eligible bachelors” by People Magazine, as well as featured in cover
stories for D Magazine, The Hockey News and Avid Golfer.
Mike was showcased in the Reebok Star Classic 2000 with arresting black and white images created by legendary photographer Bert Stern. He was outfitted in the typical
trappings of hockey gear, with one unexpected exception - the Reebok Classic tennis shoe.
Mike has been a featured spokesman for Cingular Wireless’ “Be A Hero” campaign to support Special Olympics, as well as donating his time and energy to help with fund-raising efforts that resulted in over half a million dollars in contributions to Texas Special Olympics.
In his role as spokesman for the "Teachers Are the Real Heroes" campaign, Mike reminded us that teachers should be respected and appreciated for all they do to help students achieve their goals in and out of the classroom.
Mike communicates this important message in a videotape and posters that were distributed to over 500,000 students in more than 750 schools in the North
While serving as the Honorary Chairman of the
Highland Park High School Community Service Council, which benefits various
non-profit agencies, he actively participated in the annual food drive. Mike helped students collect and distribute canned goods and other food items to those in-need.
Perhaps the most intriguings service feature for Mike came with a merging of hockey and the arts in 2001,
when he was asked to pose for the promotional poster and print ad for The Dallas Opera’s production of The Barber of Seville.
Mike served as a spokesman for the Dallas Area Rapid Transit (DART)
safety program for several years. He appeared in a city-wide print campaign, including posters, to promote consumer safety in and around public transportation vehicles and sites.
SubZero advertising reinforced the attributes of the Mt. Dew Brand using Mike Modano, whose profile fits the brand. Intense, Physically Extreme
Hockey/Sport + Modano's High-Energy, Lightning Fast, Full-Throttle Style =
NHL Center Ice campaign “One-on-One” featured Mike Modano, appearing in his second campaign for DirecTV, testing his mental and
physical skills against renowned goalie Olaf Kolzig in a series of television, radio and print ads, as well as a cover feature in DirecTV Sports
Olympics superstars Mike Modano and Karyn Bye paired with Lloyd's Barbeque Products from General Mills, Inc. to show Lloyd’s as the
"Official Barbeque Product of USA Hockey".
As a local distributor of Anheuser-Busch, Ben E. Keith Beers works to promote responsible drinking.
The Consumer Awareness and Education (CA&E;) department at Ben E. Keith Beers-Budweiser teamed up with Dallas Stars’ Mike Modano and FOX 4/ KDFW to create a positive message to NHL fans . . . we are all
working to make a difference.