Mike has become a popular spokesman in the marketing realm, partnering with a number of prominent companies currently and in the past, including: The Pepsi-Cola Company, Reebok International, Armani USA, Cingular Wireless, Easton Sports, and General Mills. He was named “one of America’s 100 most eligible bachelors” by People Magazine, as well as featured in cover stories for D Magazine, The Hockey News and Avid Golfer.
Mike’s current partnerships include Texans Credit Union, Warrior Hockey, Under Armour, Nove and N9NE Restuarants, Verizon Yellow Pages, Bob’s Steak and Chop House, and Ewing Automotive Dealerships. Mike has been a featured spokesman for Cingular Wireless - The New AT&T - "Be A Hero" campaign to support Special Olympics. He donates his services to help with fund-raising efforts that have resulted in over half a million dollars in contributions to Texas Special Olympics since he has been involved with the program.
Mike was showcased in the Reebok Star Classic 2000 with arresting black and white images created by legendary photographer Bert Stern. He was outfitted in the typical trappings of hockey gear, with one unexpected exception - the Reebok Classic tennis shoe.
In his role as spokesman for the "Teachers Are the Real Heroes" campaign, Mike reminded us that teachers should be respected and appreciated for all they do to help students achieve their goals in and out of the classroom. Mike communicates this important message in a videotape and posters that were distributed to over 500,000 students in more than 750 schools in the North Texas area. While serving as the Honorary Chairman of the Highland Park High School Community Service Council, which benefits various non-profit agencies, he actively participated in the annual food drive and helped students collect and distribute canned goods and other food items to those in-need. Another beneficial partnership includes the Dallas Area Rapid Transit (DART) safety program where Mike served as a spokesman. He appeared in a city-wide print campaign, including posters, to promote consumer safety in and around public transportation vehicles and sites.
Perhaps the most intriguing service feature for Mike came with a merging of hockey and the arts in 2001, when he was asked to pose for the promotional poster and print ad for The Dallas Opera’s production of The Barber of Seville. Using his good looks and hockey appeal, Mike helped market effectively the Dallas Opera and their featured show.
Using his image throughout the Southwest Region, in 2002, Mike worked as the Hero of SubZero advertising reinforced the attributes of the Mt. Dew Brand using Mike Modano, whose profile fits the brand. Intense, Physically Extreme Hockey/Sport + Modano's High-Energy, Lightning Fast, Full-Throttle Style = MOUNTAIN DEW.